The Art and Science of Effective Crisis Communication: A Whole-Process Approach to Crisis Communication
Crisis communication is an urgent skill set that organizations need to develop and hone to successfully overcome unforeseen challenges. Whether it's a natural disaster, corporate scandal, or a cyber breach, the art and science of how an organization communicates through the crisis affects both reputation and recovery. This discipline is carried out through the creativity of the approach and the adjustment for real-time events. Here are the key benefits to mastering this needed discipline.
1. Saves Trust and Credibility
One of the first objectives of crisis communication is to retain the stakeholder’s trust and credibility, including customers, employees, investors, and the general public. At such a time, people feel vulnerable, and whether the trust strengthens or erodes depends upon how well the organization responds. Effective communication can assure stakeholders that it is under control and in a committed move towards the issue at hand. Conversely, poor communication—whether by lack of silence, misinformation, or delays—can severely damage an organization’s reputation with long-term 2.Lessens Damage
Another very significant advantage of crisis communication is damage control. The sooner the issue is aired and correct information communicated, the more one can avoid…
